Sony Bravia HX700 46" LCD TV
July 9, 2010Despite a Premier League price tag, the new Sony Bravia is kicking goals.











Out in time for the World Cup, Sony’s new Bravia HX700 is the most attractive television I’ve seen, standing out like a Beckham in a team of Rooneys. The picture quality is like watching Messi and Kaka: simply outstanding. Watching in glorious HD, the play is fast and smooth, and colours vivid. The interface is taken from Sony’s PlayStation; intuitive, slick and well designed. The addition of a USB port is a winner – you can play music and movies from a portable drive, though it doesn’t like Apple’s MP4 format. A yellow card to the controls, however: like the Australian defence against Germany, they’re frustratingly slow and unresponsive. At a shade under Ronaldo’s weekly pay packet and with 3D sets available, this one faces a tough run to the final. By Oliver Newbery
$2999